Project Overview
KANA is a tightly-knit community of Telugu Kshatriyas in North America with an objective to keep their community and legacy growing by appealing to their younger generations. The challenge was their outdated brand identity that did not connect with their target audience. Our task was to create a brand new visual identity for KANA that seamlessly engages with young adults.
What We Did
Documentation, Rebranding, UX Strategy, UI Design, Development
Industry
Community
WHAT WE WORKED ON
+DISCOVERY AND DOCUMENTATION
+REBRANDING AND VISUAL IDENTITY
+UX STRATEGY AND INFORMATION ARCHITECTURE
+UI AND LAYOUT DESIGN
+DEVELOPMENT
THE OUTCOME
KANA launched with a modern communication and brand system that will help younger audience connect and engage with their platforms better. A clean, seamless navigation architecture that we built helps them use the website both as a smart content repository and interaction platform.
